Why Hashtags Are Essential To Your Businesses Success On Instagram
We all strive to get as many eyes on our content as we can. We need to build our brand presence and get noticed in the huge world of social media.
Hashtags are one huge way of doing this! They get your page more reach and more engagement, this grabs the algorithm’s attention, and it will push your posts to more and more accounts. Hashtags are a vital way to connect to and grow your audience organically.
A study showed a post with at least one Instagram hashtag averages 12.6% more engagement than posts without a hashtag. So it really is worth creating a hashtag strategy for your brand if you want to grow your account.
Now, I'm not going to lie to you; it took a lot of time and patience for me to feel happy with hashtags. Once you have a strategy, it is so much easier to smash your content and get those eyes on your business!
I wish there was a magic formula I could give you to help with your hashtags, but this would never be possible as each account on Instagram is different. But, what I can do is give you tips and advice below to help create a strategy and explain why they are ESSENTIAL to your business on Instagram.
Why hashtags are important
Adding targeted hashtags to your posts is one of the best ways to get more reach from new followers on Instagram. This can translate into more followers, more engagement and even more customers for your business.
The purpose of hashtags is to get users to discover new content. Using a hashtag strategy to get the right ones for your content can put your posts in front of your ideal clients, even if they have never engaged or come across your profile before.
Now, that is exactly what we want!
How they help you
They allow your ideal audience to find your content. Using the right hashtags allow you to be seen by those actively searching and engaging with content like yours. For example, if someone is searching for a ‘business coach’ in the search tab and you have used this as a hashtag in your posts, they will see your content and will be more inclined to engage with you!
They increase your organic reach. Organic reach and engagement are essential when growing a community around your business. The correct hashtag strategy allows you to organically reach out to new customers without the need for expensive ads or spam messages in the DMs (nobody likes a spam message!).
Having a hashtag strategy saves you time when posting. Having a strategy already in place means you don’t have to worry about adding hashtags to suit each post. You’ve already done the hard work before, and you know they will fit your content. When we plan our content, we set aside some time to do hashtag research to fit with the next few weeks of content. Then it’s all easy breezy from there.
But I know lots of business owners don’t have that time to spare or the knowledge to help with a strategy.
This is why I provide a hashtag research service add on to help you get more reach, engagement and important time back to put into your business and yourself!
Enquire today to find out more about this service.
