Why You NEED To Be Using Instagram Reels To Grow Your Following
If you haven’t heard of reels, where have you been? Still, just addicted to Tik Tok?
Why you need reels in your life
Well, let me explain why reels are and why you need to be utilising their power! Reels are pretty much Instagrams answer to Tik Tok.
You can find reels on your explore page and the dedicated reels section on the bottom tab of the Instagram app. Be careful, though. I guarantee you will get sucked in and suddenly realise it’s two hours later and not done any work (this has definitely not happened to me…).
Just like on Tik Tok, your videos have the potential to go viral. Woohoo for more brand awareness!! Although I have found it much easier to get higher views on reels than Tik Tok.
Reels are the perfect way for any potential customers to take in your content. Short video content is incredibly popular and the most consumed online content at the moment. So, this is your chance to capitalise on this to boost your brand presence online. Make sure your reels are eye-catching, attention-grabbing and entertaining to try and get the most views and, in turn, more clicks on your profile.
Having said all this, reels may not be completely suited to your audience or ideal client. Not everyone will want to see funky dances and jumping around. But, you can create educational or entertaining reels either by talking to the camera or simply showing the BTS of your business. So, you need to ensure that you are mindful of your audience to not turn them away from your business – be aware of who your ideal customers are.
It is important to bear in mind that when you use Instagram’s new features, they will reward you with more exposure, so if you want more reach and know reels will appeal to your audience – HOP ON THAT!!
Content ideas for reels
– Show off your Service: Show your potential clients your services. Create a reel showing what they would get when working with you. Create an educational reel on how that service would help them. The possibilities are truly endless!
– Show Behind The Scenes: Show your audience how you create your service, the research that goes into it. A day in the life reels are super popular as people are nosy!
If you aren’t confident enough or ready to show your face, you could make a reel just showing text with a background, a voice over or just show your hands.
– Show off your Workspace & Team: Followers like to know who they are following, and one of the best ways to build trust with your audience and customers is by showing your face, so try showing up in your reels if you are comfortable
I hope this blog post has helped you realise how amazing reels are to promote your business and grow your following. No matter how you use reels, they can be a vital part of building your brand presence and marketing strategy. They are also SUPER fun to create!
If you would like more reel ideas or advice with content, please contact me via the enquire form.
